Meet the GC Experts: Luan Wise

Continual Professional Development (CPD) is important to ensure that you continue to be competent in your profession. An ongoing process, CPD continues throughout a professional’s career and the ultimate outcome is that it safeguards the public, the employer, the professional and the professional’s career.

At Gloucestershire College, we are pleased to support #GlosBiz with CPD by offering short professional training courses to enhance employees’ skills. We offer a wide range of courses suitable for a number of industry sectors for professionals at all levels.

Our courses are delivered by our expert professional tutors; Luan Wise has been delivering marketing and social media courses for us since January 2018.

Luan is a chartered marketer with more than 20 years’ experience in agency, client-side and consultancy roles. She has worked across a variety of sectors including office supplies, postal services, manufacturing, recruitment, higher education and professional services – for household names such as Royal Mail, Hilton and University of Cambridge to the kinds of companies that are big in their field but unknown to the wider world.

You’re in safe hands when learning with Luan. Alongside running her consultancy business, Luan is a course instructor for LinkedIn’s online learning platform, as well as an accredited trainer for Facebook and Instagram, and a coach for Google’s Digital Garage initiative. She is author of the award-winning book Relax! It’s Only Social Media and creator of the Social Media Planner which is listed by The Independent as one of the ‘9 best books for entrepreneurs’.

Luan regularly speaks at colleges and universities, as well as events led by the Chartered Institute of Marketing (CIM), Direct Marketing Association (DMA), Chartered Institute of Management Accountants (CIMA), the Association of Independent Professionals and the Self Employed (IPSE), Federation of Small Businesses (FSB) and Enterprise Nation. Luan is a staff writer for Social Media Week Conferences (globally) and content lead for social media subject matter on the Marketing Donut website.

Courses running at our Cheltenham Campus this autumn are:

• LinkedIn Part One – Tuesday 1 October
• LinkedIn Part Two – Tuesday 19 November
• Content Marketing Fundamentals – Wednesday 9 October
• Marketing on Social Media – Thursday 17 October

Luan’s workshops are perfect for both business owners and marketers; they are designed to be interactive with some quick wins and resources to takeaway, as well as thinking for the longer term.

“I really enjoyed Luan’s courses on social media and content marketing and I certainly learnt a lot that I’m now using. Luan is great at tailoring the course to people’s needs, teaching what she knows and her best practices, giving individual advice, sharing current topics in that area and providing templates. Leaving you with confidence, lots of ideas, notes and plans to progress afterwards.”
Kelly Richardson, Marketing and Fundraising Manager, Lilian Faithfull Care

“If you haven’t been to one of Luan’s courses, you really should make it a top priority. She is an excellent and informative speaker and gives practical marketing tips and advice from her extensive insight of the marketing industry and her expansive wealth of knowledge across many sectors. My team and I have attended a number of her courses at Gloucestershire College and we always come away having learned something new.”
Felicity McClintock, Head of Marketing and Business Development, Willans LLP

Here is a brief overview of what you will learn in each of Luan’s upcoming workshops:

LinkedIn Part One
• Introduction to LinkedIn
• Company pages and personal profiles
• How to build an All-Star LinkedIn profile

LinkedIn Part Two
• How to make connections and build your network
• How to search LinkedIn and use LinkedIn groups
• How to share content to help nurture your network
• How to manage LinkedIn in less than ten minutes a day

Content Marketing Fundamentals
• How to generate ideas for content
• 20+ ways to distribute your content
• How to measure content marketing success

Marketing on Social Media
• The current social media landscape – including Facebook, Instagram, Twitter and LinkedIn
• How to write a social media marketing plan
• How to measure social media success

Click here for more information and to book your place on any of our professional short courses.