Digital Marketing

Students

This FREE on-line Level 2 Digital Marketing qualification is ideal for those who wish to develop their knowledge and understanding of Digital Marketing. The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience.

Learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns.

Unit 1: Social Media for Business

• Section 1: Understanding the range of social media platforms available for use by business
• Section 2: Knowing how to use social media platforms to engage an audience
• Section 3: Understanding the role of social media in building brand reputation

Unit 2: Email as a Promotional Tool for Business

• Section 1: Understanding how email campaigns can help businesses reach and engage their audience
• Section 2: Planning an email campaign
• Section 3: Understanding the role of data protection regulations when implementing email campaigns

Unit 3: Digital Marketing Review

• Section 1: Understanding the role of digital marketing
• Section 2: Knowing how to review the effectiveness of digital marketing
• Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews

Unit 4: Understanding Search Engine Optimisation for Business

• Section 1: Understanding the principles of Search Engine Optimisation (SEO)
• Section 2: Knowing how Search Engine Optimisation benefits business
• Section 3: Knowing how to use Search Engine Optimisation to benefit a business

Unit 5: Digital Marketing for Business

• Section 1: Understanding the role of digital marketing in business
• Section 2: Understanding how digital promotion is achieved
• Section 3: Producing a plan to promote a business through digital channels
• Section 4: Knowing how to use online presence to raise funds and cut costs

Approximate Course Duration – 8 - 12 weeks (based on an average of 10-15 hours of self study per week)

This qualification can be completed on either a desk top or mobile phone.  There are no specific software requirements needed apart from a stable internet connection.

On successful completion you will receive an E-certificate.