Marketing Apprenticeships and Courses

Marketing is essential for every business to thrive. With technology and social media rapidly evolving, is your business keeping up with the pace?

Whether you have a whole team dedicated to managing your online presence or you are a small family business, our digital marketing apprenticeship and short courses will equip your members of staff with the skills they need to help you reach your target audience.

Perfect for new recruits or existing members of staff, our marketing apprenticeships can be started at any time throughout the year. Our short courses provide flexible training options to deliver key skills for any marketing professional.

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Flexible, online delivery without compromising quality

Our Level 3 Digital Marketing Apprenticeship can be delivered remotely by our expert trainers in your place of work, so there’s no need to come onto campus. Our adaptable approach provides your business with a cost-effective, flexible way to bring in fresh ideas and knowledge into your marketing function.

Multi-Channel Marketer Level 3

Multi-Channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention. They will be responsible for parts of the campaign within their area of responsibility as part of the marketing team.

The training will include:

Marketing theory, concepts and basic principles such as the marketing mix, promotional mix and marketing channels.
What a marketing plan is, how it is build and its purpose
How to brief and manage external marketing suppliers.
Tools used to support campaign management.
Plan and coordinate marketing activity using marketing tactics.
Develop and interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines.

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Marketing Executive Apprenticeship Level 4

A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity.

The training will include:

Managing and maintaining key marketing channels, including digital, offline and social media
Planning and delivering tactical integrated marketing campaigns
Managing the production and distribution of marketing materials
Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations
Collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix
Assisting in the achievement of brand positioning to agreed guidelines
Organising and attending events such as conferences, seminars, receptions and exhibitions

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